once you complete the courses, you will have the opportunity to apply the skills on a real life capstone project setup in partnership with grainger. the course was initially launched in 2015, and has been updated in april 2020. this course is part of the imba offered by the university of illinois, a flexible, fully-accredited online mba at an incredibly competitive price. for more information, please see the resource page in this course and onlinemba.illinois.edu. for more information, please see the resource page in this course and onlinemba.illinois.edu. in this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices.
if you subscribed, you get a 7-day free trial during which you can cancel at no penalty. you can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. you’ll need to complete this step for each course in the specialization, including the capstone project. when you enroll in the course, you get access to all of the courses in the specialization, and you earn a certificate when you complete the work. you can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device. to complete the specialization you must earn a verified certificate in all five courses and successfully complete the capstone project course.
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